Industry News Archive List
Big Swings for Cable Ratings in Q1
March 31, 2009
Thirteen of ad-supported cable’s top 40 networks notched double-digit ratings gains in the first quarter of 2009, a period that was also marked by a few violent shifts in the other direction.
According to Nielsen ratings data for the three months ended March 29, while the first- and second-tier nets accounted for an aggregate 5.2 percent increase in nightly deliveries, a handful of networks sustained declines of 10 percent or more in prime...
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Cartoon Network Partners With NBA
March 23, 2009
Cartoon Network is partnering with the NBA to develop basketball-themed programming, with one series already in development.
Expanding Cartoon parent company Turner's 25-year-old relationship with the sports organization, the new agreement calls for new content on air, online and for mobile devices. First in the pipeline is a short-form series called My Dad's a Pro...
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Nat Geo Channel: 10 New Shows Slated In 2009-10
March 4, 2009
Nearly half the series on the National Geographic Channel in the 2009-10 season will be new, including several in reality TV's popular law-and-order action genre; another that could appeal to mixed martial-arts fans; and a third that carries an acronym well-known on another network.
NGC celebrated its eighth anniversary in January. And just after President Obama's inauguration, it aired the well-received documentary "On Board Air Force One," which featured a behind-the-scenes look at the new chief executive's first steps onto the vaunted aircraft.
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Despite Cancellations, Most TV Dollars Stay Put
Feb 6, 2009
Second-quarter TV cancellation options are bad--but they don't necessarily mean that all of that money is leaving TV.
"Across the board it does not mean the money is disappearing," says Larry Novenstern, executive vice president and managing director of national and local TV investments for Optimedia. "Scatter is not in the negatives. People are taking money off the table and re-buying."
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Survey: Ad Execs Targeting Discovery, ESPN in 2009
Jan 13, 2009
Beta found that 45 percent of respondents said they would increase their ad spending on Discovery this year, while 44 percent predicted they’d invest in more ESPN
A new Beta Research survey of advertising executives suggests that clients may be spending more of their 2009 marketing dollars on cable networks like Discovery Channel and ESPN...
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2008 Mostly Positive For Cable
Dec 31, 2008
The TV economy may be changing, but cable TV says it still has a consistently upbeat story over the broadcast networks.
In 2008, the Big Four broadcast networks--ABC, CBS, NBC and Fox--saw their prime-time share drop 6% to a collective 32.7 household number from a 34.9 in 2007, although NBC got a nice bump from the Summer Olympics in Beijing...
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